CLASS DESCRIPTIONS

SUNDAY 

IS YOUR CHECK ENGINE LIGHT ON? With Anisa Starnes

In today’s world of connectivity it is almost encouraged or in some cases, expected,  to be “on the job” 24/7 but at what cost to your well being? This humor filled presentation on a very serious topic, will share tips on how you can protect your sanity, set boundaries and achieve that little, hard to find, thing that you are convinced does not exist called work/life balance.

MONDAY

BREAKOUT SESSION I
A)   Geocaching - Extreme Trails with Anne Poe
Learn the basics of geocaching and how your community may already have a number of geocaches in int!
·         The difference between a “Geo-Trail” and a “Geo-Tour” and the advantages/disadvantages of each!
·         What a great trail/tour looks like!
·         Getting the help of your community in setting up a trail/tour!
·         Sources to help create great geocaches for your community!
·         Estimating costs and encouraging local sponsorships!
·         Promoting your trail/tour to maximize participation!



B)  Farm to Table Mixologist with Carlton Chamblin


            
C)  Making WOW Moments for Your Volunteers and Boards with Anisa Starnes 

​Good volunteers are hard to come by. Retention is key for both volunteers and the organization’s they serve but are you doing enough to make them feel appreciated? Do they hear from you only when they get your invoice for renewals? Creating WOW moments without a lot of effort or money is easy to do. This session will give you simple ideas that any organization of any size can implement, easily.


BREAKOUT SESSION II

A)  Taking Print Quality Photos with Your Phone with Pamela Keene



B)  Sponsors. Getting them, Thanking them, Keeping Them with Anissa Starnes

Tourism professionals are always thinking about our members and sponsors first. We’re focused on recruiting, retaining and engaging them. Sponsors are part of the lifeblood of our organizations—they’re the people who financially fuel our organizations and help us produce real results. But the competition for dollars is getting tighter every year so we have to do more to get them and keep them. This session will offer great advice on how to make sure you are doing all you can to ensure your sponsorships sell out every year.


C)  Social Listening with Jackie, Advanced Travel & Tourism 
   

BREAKOUT SESSION III       
A)  Customer Service with Dr. Mark Newton

Customer service starts with great leadership. Understand specifically how customer service is the key to repeat business. Learn how to create a company culture that thrives on service.  Explore the importance of product knowledge and service training. Understand the importance of hiring customer service employees.  
Customer service is a company’s best marketing tool.  Great customer service differentiates your business from your competition!

           
B)   Accommodations Tax with Jay Markwalter


          
C)   Make Your Events Pop with Amy Dougherty, City of Suwanee 

Enjoy a great discussion full of creative ideas that you can use to create events within your event.  Who’s missing from your demographic?  How can we add something to reach that audience?  From Storm Troopers to chalk art, there is a creative idea for everyone and some can even help generate revenue. Anyone need a little extra money?